Thursday, 18 November 2010

Santa’s Swallie: now in bottle!

This Christmas, for the first time, Santa’s Swallie will be available in 12x500ml bottle cases. Supplies have already been sent to the USA, Canada and Switzerland, and initial UK orders have been leaving the brewery since late October. As this product is not available in any of the major UK multiple grocers we are getting a lot of interest from the specialist trade and wholesalers. At a delivered list price of £17.25 (ex-VAT) and an RRP of £2.29 there is solid margin to be made from what is already a successful beer in draught. At time of going to press we have made the decision to go ahead with a second bottling run, such has been the demand. If you would like any further information please get in touch with us.


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