As the chart here shows, cask ale now accounts for over 15% of pub beer sales. In the total beer market (i.e. including off-premise sales) cask ale accounts for almost 8% of sales, a third consecutive year of growth.
Cask beer sales in pubs is now at its highest level for a decade and represents almost half of all ale sold. This upward trend looks set to continue as more beer consumers switch to cask. Remember that almost two thirds of UK beer drinkers have never tried cask ale, but when they do 45% convert to drinking it. That is a huge untapped market waiting to be convinced to try cask beer!
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