‘Craft-brewed keg beer’ is a term which may become more apparent over the next few weeks and months as more craft brewers launch brewery-conditioned or kegged beers in a bid to attract premium beer drinkers to a newly defined category.
Beer drinkers are prepared to pay more for supposed ‘premium’ beers from ‘overseas’. It seems sensible therefore to attract them to a growing number of quality keg beers produced here in Scotland by their local craft brewer.
Cask conditioned beer consumption is growing and looks set to continue to grow. However, craft brewers must continually assess how the market is moving... and craft-brewed keg beer may offer options in the trade. Watch this space!
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