Inspirational pale ale

February sees the launch of a completely new Inveralmond beer.  Duncan’s IPA (inspirational pale ale) is named after our head brewer whose name adorns the pump clip of all our seasonal beers.

In Duncan’s IPA Ken has produced a celebration of our brewing heritage.  In years gone by an extra strong pale hoppy beer was brewed to undergo the long and arduous journey to India to quench the thirst of the troops stationed there.  Our beer is lower in ABV (at 4.4%) but still reflects this traditional style in a contemporary way.  Commenting on the launch of Duncan’s IPA, MD Fergus Clark said ‘this is the first completely new beer we have launched for a while now and brings a classic IPA to our new seasonal range.  Ken has again managed to create sublime taste and quality in a beer we believe we are right to call inspirational.’ 

Did you know?

A giant goat whose udders provided an endless supply of beer is what Vikings thought awaited them in Valhalla, the Viking heaven.

Prohibition in the USA lasted 13 years, 10 months 19 days, 17 hours and 32 minutes.  Not that they were counting you understand.

Eric Lean of Crowley drank a world record 7.75 pints of beer in 5 minutes in January 2003.

In June 2010, John Evans set a new world record for most beer pints balanced on his head: 237.

The Inveralmond Beer Club

The Inveralmond Beer Club will be introduced to beer drinkers across the land and beyond over the next few weeks.  Designed to inform and educate our customers about our beers, it also serves as a way of telling people where our beers are available in both the on-trade and the off-trade.  If you would like further information about the Beer Club then please get in touch with us in the usual ways.  Furthermore, if you would like to discuss ways of publicising your pub through the Beer Club then also please get in touch.

Cask beer growing significantly in Scotland

Cask beer sales in Scotland have been growing at a faster rate than anywhere else in the UK. Albeit from a small base, the graph shows cask sales have rocketed up over the last few years.  That said, Scotland still punches below its weight when it comes to the ‘propensity’ to drink cask conditioned beers.  In other words, Scotland accounts for 8% of the British population but only 4% of cask beer sales.  In contrast, people in the south and east of England account for 19% of the total population but 24% of cask sales.

So there is still a lot to go for in Scotland.  More and more pubs are trying cask beer as a way to tempt in new customers, and those customers are more willing to try locally produced quality beers.  Demand is growing and supply needs to keep up.  It is also true to say that cask beer is being drunk by more people in more pubs but that a lack of knowledge or information remains the biggest barrier to trial.  Improving that knowledge is of paramount importance.

Source:  CGA Strategy

 

Expansion planned for ‘new’ brewery

This drawing is of a new 60bbl fermenter which is to be installed in the brewery very shortly. 

Almost exactly 12 months after the first brew was undertaken at our ‘new’ brewery we are pleased to say that we need to expand our brewing capacity still further. 

The addition of the 60bbl facility will give us more options in terms of new product development and finished beer storage.  In practical terms this reduces the likelihood of beer being out of stock and helps us manage the peaks and troughs of demand.  All of this has the ultimate aim of improving customer service. 

The tank, which is being manufactured in Hungary, should arrive before the end of March and will be fully operational shortly thereafter.

Premium keg beers make market in-roads

‘Craft-brewed keg beer’ is a term which may become more apparent over the next few weeks and months as more craft brewers launch brewery-conditioned or kegged beers in a bid to attract premium beer drinkers to a newly defined category. 

Beer drinkers are prepared to pay more for supposed ‘premium’ beers from ‘overseas’. It seems sensible therefore to attract them to a growing number of quality keg beers produced here in Scotland by their local craft brewer.

Cask conditioned beer consumption is growing and looks set to continue to grow.  However, craft brewers must continually assess how the market is moving... and craft-brewed keg beer may offer options in the trade.  Watch this space!

Be our guest

Our brewery ‘tap’ is now open for bookings.  If you have a meeting, presentation or club night to organise and are looking for something that wee bit different get in touch.  We shall send out our information sheet and booking form.  This form allows you to select from a variety  of different options and ranges from £6 for a tour and tasting to £35 a head for a tour, tasting, food and a take away pack of beer and other goodies.

InveralmondBeer on YouTube

We have taken our first tentative steps into the world of YouTube by setting up our own ‘channel’.  There are a few videos on the site so why not go and have a look.  The keyword is ‘InveralmondBeer’.  Be warned... we’ve just started! 

 http://www.youtube.com/user/InveralmondBeer

A ‘house’ of your own

A growing number of our customers are opting for a ‘house beer’ as part of their offer to their customers.  At The Inveralmond Brewery we offer a full house brand development service which includes pump clip artwork development and manufacture.  Of course, the artwork can encompass elements of imagery from your own pub or hotel.  Whether it be a simple logo (as in The Town clip on the left) or a painting of the pub as in The Cherrybank’s anniversary ale, if you supply the images we can adapt it to a pump clip.  The beer supplied is a 4.2% ale in 9g only. It has hints of forest fruits with a floral spice on the nose back up with a biscuity malt palate.  The customer reaction is without exception one of delight, so get in touch if you are interested.