‘House’ beer offers incremental sales to pubs and clubs

Many of our customers ask about ‘house’ beer. What is it? How does it work? In a nutshell we create a ‘brand’ in conjunction with a pub or club from which a pump clip and other promotional material is created. We then supply beer in the normal way. The liquid supplied is generally a 4.2% ABV ale which has been brewed to appeal to as wide a beer drinking population as possible. This is made available in 9g, 18g and, where appropriate , 30l kegs. The latter format tends to appeal to sports’ clubs and the like and also those outlets whose staff are maybe not used to handling cask beer. House ale customers range from small pubs to major groups... so it must be something worth considering.