Tuesday, 1 June 2010

Seasonal changes

Our seasonal range is about to undergo a transformation. Over the past few months we have thought long and hard about developing our range, and have listened to what our customers are saying about changing beer consumer needs. Everyone has said quality is paramount, followed by consistency and choice. We hope we have given you what you have asked for.

The launch of Inkie Pinkie in June will mark the launch of our new seasonal range which will consist of Duncan’s IPA (a 4.4% IPA available February to May inclusive), Inkie Pinkie (a 3.7% summer ale available May to September), Pundie (a 5.0% strong ale available October and November) and Santa’s Swallie (a 4.3% Christmas beer available in late November and December).

These four beers will make up our seasonal offer and will be launched with striking new pump clips designed by Flock in Edinburgh. Commenting on the changes, Fergus Clark said ‘we wanted to amend our offer to reflect the changing beer consumer. Despite some old favourites taking a rest for now, our seasonal range offers our customers and the beer drinker some truly great beers that complement our permanent range of Independence, Ossian, Thrappledouser, Lia Fail and Sunburst Pilsner’. We hope you agree with Fergus and will enjoy our new stable of seasonal beers.